Small Sacrifices. Big Rewards
GoodBreach helps you build healthy financial habits by turning tiny actions into real savings.
Why GoodBreach?
The Problem
Most 18–35 year olds struggle with savings. Irregular income, impulse spending, and lack of guidance keep financial goals out of reach.
Our Solution
GoodBreach makes saving effortless — by automating habits, enabling social goals, and rewarding progress.
Everything You Need to Save Better
Powerful features designed to make saving money simple, social, and rewarding
Smart Goal Creation
Multi-method support: Sacrifice, Round-up, Pocket Change
AI-Powered Nudges
Personalized suggestions to optimize your saving habits
Real-Time Dashboard
Track your progress with beautiful visual insights
Community Challenges
Join group goals and save with friends for motivation
Secure Wallet & Bank Sync
Bank-level security with seamless account integration
Goal-Linked Rewards
Unlock exclusive offers and perks as you hit milestones
Habit Tracking
Monitor your financial habits and see their impact
XP & Streak Gamification
Level up your savings with our engaging reward system
Smarter Saving, Personalized to You
Our AI analyzes your spending and behaviors to suggest micro-saving opportunities daily — like skipping that coffee or cutting back on delivery.
Smart Nudges
Get personalized suggestions based on your spending patterns
Behavioral Insights
Understand your habits and discover new saving opportunities
Timely Reminders
Gentle notifications to keep you on track with your goals
Today's Insights
Skip the coffee today?
You could save £4.50 toward your Spain Trip goal
Weekly Savings Potential
More Than Just Saving
GoodBreach creates a supportive community where your personal sacrifices become collective victories and global impact.
Community Feed & Celebrations
Share your victories, celebrate milestones, and cheer on friends. Every sacrifice becomes a community celebration.
Just completed my 7-day coffee sacrifice! ☕️→💰
30-day streak achieved! 🔥 Feeling unstoppable!
Active Group Challenges
No-Takeout November
124 participants • 18 days left
30-Day Coffee Break
67 participants • 12 days left
Group Challenges
Join forces with others in sacrifice challenges. Compete, collaborate, and achieve goals together while earning rewards.
Leaderboard & Friends
Compete with friends, climb the leaderboard, and build accountability partnerships that keep you motivated.
Community Leaderboard
Sacrifice for Good
Transform your personal savings into global impact. Every dollar saved can become a dollar donated to causes that matter.
Clean Water Initiative
Providing clean water access worldwide
89 GoodBreach contributors
💡 Impact: $25 provides clean water for 1 person for 1 year
Education for All
Supporting education in underserved communities
156 GoodBreach contributors
💡 Impact: $50 funds school supplies for 1 child for 1 semester
Food Security Network
Fighting hunger through sustainable programs
203 GoodBreach contributors
💡 Impact: $10 provides 40 meals to families in need
Community Charity Impact
See Where Every Penny Goes
Get a full view of your wallet, linked banks, spending categories, and progress. Know when you're winning — or slipping.
Spending Analysis
Categorized breakdown of all your expenses
Progress Tracking
Real-time updates on your saving goals
Connected Accounts
My Wallet
This Month's Spending
Get Rewarded for Reaching Your Goals
From discounts on your smartwatch to free music subscriptions — earn perks by staying committed to your goals.
Spotify
Save £300 for a Laptop
Apple
Emergency Fund £500
Starbucks
Holiday Fund £1000
Sony
Tech Upgrade £800
Meet the Founders
The visionaries behind GoodBreach — combining tech, finance, and empathy to revolutionize saving.
Richa Gupta - Founder & CEO
Richa is a seasoned technology, product and sales leader with a deep track record of building platforms, forging strategic partnerships, and delivering business growth across the UK regulated sectors.
Her career journey spans roles at IBM, Visionet, and Salesforce, where she led enterprise sales engagements across the UK life sciences and healthcare markets, securing strategic accounts and driving high-impact digital transformation. Earlier, she contributed to business growth at Sify Technologies, and began her technology career as a Software Engineer at TCS. This blend of engineering, technical, product, and sales expertise enables Richa to bridge customer needs with scalable solutions.
Richa holds a degree in Engineering, an MBA from the Fore School of Management, and has completed executive education in Digital Marketing at the University of Oxford. She is also an alumna of the IBM Sales School (2016). She is passionate about leveraging technology to solve real-world challenges with lasting impact—an ethos at the heart of GoodBreach's mission.
Richard Snell - Co-Founder & COO
Richard is a seasoned sales leader with over two decades of experience driving growth across the UK public sector, higher education, and skills development markets. Before co-founding GoodBreach, he held senior roles at IBM, Priory View Consultancy, and as a Client Partner and Sales Lead across multiple industries. He has also worked with Accelerate People, a leader in digital apprenticeship assessment, helping to expand its reach and impact.
Richard has successfully led large-scale digital transformation initiatives for UK government departments and leading universities, building lasting relationships and delivering measurable impact. His expertise in complex enterprise sales, combined with a deep understanding of public sector, education, and skills development, positions him at the heart of GoodBreach's mission to transform financial wellbeing through technology.
He holds a BA (Hons) in French, Danish, and Education from the University of East Anglia, and a BA (Hons) in Geography from The Open University. Richard is an alumnus of the IBM Sales School (1997) and the IBM Client Executive Programme at London Business School. He has co-authored two BSI PAS documents on Smart Cities and has been engaged as a consultant by HM Treasury, Government Ministers, and local authority Chief Executives on strategic technology and policy matters.